Welsh comic Rob Brydon is to front a new multi-million-pound TV ad campaign for P&O Cruises starting with a 60-second prime-time slot on Christmas Day – and introducing the slogan: ‘This is the life.’
The popular host of Would I Lie To You? stars as a newcomer to cruising who soon settles into a holiday of good food, beautiful sights, smart evenings and hours of relaxation.
The Christmas Day ad will air during the break on Coronation Street – traditionally one of the best-watched programmes of the year.
Speaking about his role in the commercial, 49-year-old Brydon said: ‘P&O Cruises is a classic British brand and I was delighted to be asked to work with them. Filming onboard was great fun and I really believe that the advert brings to life what “This is the life” is all about.’
P&O Cruises marketing director Christopher Edgington said: ‘We aren’t just in the holiday business – we’re in the good life business and this campaign encourages consumers to leave the ordinary behind and discover just how good life can be on a P&O Cruises holiday.
‘Rob Brydon was the obvious choice to front the campaign as he is well loved with a great sense of humour and it is easy for potential customers to imagine themselves in his shoes. Through this fresh new campaign, we aim to create a compelling and distinctive brand that will help us remain Britain’s cruise line of choice.’
At a dinner in London to launch the ad campaign, Mr Edgington said he ‘remains disappointed that only 1.8million Britons take a cruise every year’.
2015 will be a big year for Southampton-based P&O Cruises as it launches its new flagship Britannia in March.
This week, the first ship in the fleet to be painted with the new Union Flag hull design – Aurora – left Hamburg after a £32million refit. It is due to arrive in Southampton tonight.
Dave Monk (Shipmonk) has been shortlisted as best blogger in the Cruise International Awards 2016. To vote, please click here. Best blogger is the final category.