Celebrity Cruises uses magic of Caribbean to lure first-time cruisers on to its ships

Click to play the new advert

Celebrity Cruises tonight unveiled a 90-second TV ad aimed at luring first-time cruisers on to its ships.

The commercial, mainly filmed on the Caribbean island of St Lucia, will premiere in the first ad break on Channel 4’s Gogglebox next Friday, October 7.

C003_C033_0713C7

Stunning: The advert ranges from under the sea to flying high above the ship

With images of deserted beaches, street markets and young people enjoying themselves on board, the clip aims to challenge preconceptions about cruising.

The advert, which will be edited down to 30-second segments after its debut, was shot over eight days on location, mainly using local people and genuine Celebrity guests.

A003_C004_0711DF

Beautiful backdrop: St Lucia

The line is still glowing from winning three categories at the Travel Trade Gazette awards recently.

Jo Rzymowska, managing director of Celebrity Cruises UK and Ireland, said the relationship with travel agents was ‘very important’ for the company.

It will produce bespoke versions of the ads for its travel partners and run a competition with BA for agents to win a trip to the Caribbean.

 

2 thoughts on “Celebrity Cruises uses magic of Caribbean to lure first-time cruisers on to its ships

  1. Anyone else noticed the telly Ad has been cut where the chef is buying local produce? Wonder why that is? Doubt they buy anything local or fresh…

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s