Iona is designed so you can’t ‘do it all’ in seven days and want to come back again, says P&O Cruises president Paul Ludlow

New giant: Iona (Picture: Christopher Ison/P&O Cruises

New P&O Cruises ship Iona is designed so passengers can’t ‘do it all’ in seven days and will want to book another cruise, the line’s president Paul Ludlow has said.

Speaking to a press conference on the maiden voyage, he said there was ’so much’ to see and do on the 5,200-passenger vessel, such as the first gin still at sea and the glass-roofed SkyDome which is an indoor pool by day and entertainment venue at night.

Ludlow said: ‘Iona is big. She is designed so that, in the course of seven days, you can’t do it all because we want people to come back. She is also designed to give you dilemmas at every turn – do I go to the theatre, do I go to the SkyDome, do I go to the atrium? The idea is that you have more choices than you can fit in. It really is a groundbreaking ship for us.’

The P&O Cruises boss joked that he had thrown down the gauntlet to other lines by coming up with ’the best burger at sea’ – the so-called Prime Minister that is served in the Keel & Cow pub. Micky Arison, head of Carnival Corporation, had tweeted that it might even be better than the famed Guy Fieri burgers on Carnival Cruise Line.

Ludlow also praised ‘food heroes’ Marco Pierre White and Olly Smith, who were sitting beside him, as being ‘fantastic brand partners’. 

Last night the ship moored at the Scottish island after which she is named for a spectacular fireworks display.

See also:

Gary Barlow to perform on Iona ‘several times’ next year

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